How To Promote on eBay: 8 Straightforward Steps for Newbies (2023)



Reaching and connecting with a worldwide viewers by way of your enterprise is the last word mark of success. And when you can attain tons of patrons by way of your on-line Shopify retailer, it’s additionally necessary to take an omnichannel method, utilizing different gross sales channels, like eBay, that can assist you capitalize on alternatives.

“I feel nearly all of folks wish to do proper by others, they usually wish to do good and supply an excellent buying expertise,” says Carl Martens, one of many founders of Aventuron, a enterprise that sells bikes, tenting, and overlanding gear. “EBay permits us to do this.”

Now let’s discover what eBay has to supply for on-line entrepreneurs.

Methods to promote on eBay: A step-by-step information

1. Create an eBay account

For those who’re a registered enterprise (sole proprietor, LLC, and many others.), you may open a enterprise account on the registration web page. You’ll want to offer further data, like your enterprise identify, sort of enterprise, and tackle to enroll.

Go to the registration web page.
Enter your enterprise identify and e mail tackle.
Select a password.
Enter your enterprise location.
Choose Create account.

EBay business account registration interface.

After you create an eBay account, you may open your retailer. Begin with the optionally available step of coming into a person identify—you may as well change this later.

EBay business username interface.

Subsequent, you’ll be taken by way of a couple of types to fill out your enterprise data. Reply the inquiries to one of the best of your means.

EBay business account setup interface.

Add your enterprise and proprietor/stakeholder data, hyperlink your checking account, then take a second to overview and make sure all the pieces. After clicking Proceed, you’ll land on eBay’s homepage.

2. Arrange your eBay Retailer 

Opening an eBay Retailer is an efficient approach to broaden your model presence, particularly if you happen to set up a appear and feel constant between your retailer and your particular person product listings. Subscribing to an eBay Retailer provides you discounted charges and extra free listings per thirty days, plus further instruments to advertise your enterprise on the platform.

EBay Retailer subscribers can entry numerous helpful instruments to assist distinguish their merchandise. Personalizing your eBay profile and vendor ID are small, straightforward methods to raise your model professionally. EBay Retailer subscribers take pleasure in:

Decrease eBay promoting charges
Elevated visibility in search outcomes
Reductions on eBay-branded delivery provides
Management over their very own branded or unbranded retailer pages

You’ll have to hyperlink a checking account for payouts to subscribe. You’ll additionally wish to perceive which eBay Retailer options you’ll want to have the ability to examine packages and choose one of the best one for you.

EBay Store advantages.

When you subscribe, you may identify your retailer and begin itemizing. Ideally, your eBay Retailer identify ought to match your model. For those who nonetheless want a model identify, discover concepts with Shopify’s enterprise identify generator. Select a reputation that displays the merchandise you’re going to start out promoting and isn’t in use by one other firm.

Interface of Shopify business name generator tool.

3. Checklist objects on the market

To record merchandise on eBay, you’ll want stock. For those who’re an lively and established vendor, you’re good to go. For those who’re new, add merchandise to your retailer.

After getting merchandise able to go, choose Create itemizing within the Vendor Hub Listings dropdown menu.

Configure the next settings to your eBay itemizing:

Product identify or identifier
Product description
Class and particulars
Amount, worth, weight, and different choices
Bundle settings and delivery particulars
Merchandise specs and variations
Situation of the product

You’ll even have the prospect so as to add product images and movies.

While you’re prepared, click on save your modifications and push it stay.

4. Optimize your listings 

Customers seek for merchandise on eBay utilizing key phrases. EBay assists patrons to find merchandise that meets their search standards to allow them to shortly resolve which merchandise they wish to buy.

Together with related key phrases and product identifiers ensures your listings will seem at any time when consumers seek for merchandise you promote on eBay.

product listing

You’ll be able to edit the title and outline for every of your eBay listings and product pages. Do that fastidiously—searches on eBay generally look one thing like this:

“males’s nike air yeezy photo voltaic purple footwear”
“32gb apple iphone 7s unlocked”
“purple taekwondo rebreakable follow board for youths”
“massive brown macrame flower pot hangers”

To make sure your listings seem in related shopper searches, embody the next sorts of key phrases in your itemizing titles, then set them as eBay identifiers:

Model (“Nike,” “Apple”)
Mannequin (“Air Yeezy,” “iPhone”)
Product description (“footwear,” “rebreakable follow board”)
Shade (“purple,” “rainbow,” “holographic”)
Measurement (“ladies’s measurement 10,” “further large,” “35″ inseam”)

product listing 2

Add further details about your merchandise to your itemizing descriptions. Anticipate issues consumers have to know:

What are the size or measurements of this product?
What measurement ought to I purchase?
What equipment are included?
Is it a status product?

The extra you reply questions like these, the much less consumers will hesitate. You’ll additionally spend much less time answering queries from consumers. Keep in mind to make use of correct capitalization and punctuation, and make your product data straightforward to digest by offering it in a bulleted record, not in lengthy paragraphs.

Your objective is to make sure your merchandise seem in search outcomes at any time when they’re related, and that any consumers clicking on and viewing your listings discover sufficient persuasive product data to buy from you.

5. Decide your pricing

EBay’s market is huge, with sellers providing the identical product throughout a variety of costs. Consumers make buying choices based mostly on quite a lot of components, together with choice, delivery value, and sale phrases, however a aggressive worth remains to be an important issue.

You’ll be able to select one among two eBay promoting choices with totally different pricing methods:

The net public sale. Auctions final from one to 10 days and might generally lead to the next worth to your product. It motivates patrons to compete with one another. You simply have to record a beginning worth to spark curiosity. Public sale-style listings are perfect for objects in excessive demand with restricted provide, comparable to uncommon sports activities collectibles. They’re additionally useful if you happen to don’t know what worth to promote at.

Purchase It Now. Often known as fixed-price listings. This lets a purchaser pay for one thing and have it shipped instantly. They don’t have to attend for an public sale to finish. Purchase It Now could be ultimate for objects folks purchase on impulse or the place there may be extra provide than demand.

EBay accepts the next cost technique choices at checkout:

Apple Pay
Credit score and debit card
eBay reward card, eBay voucher, and eBay Bucks
Google Pay
Cost upon pickup
PayPal and PayPal Credit score
Spendable funds

And the next can be found in choose instances and classes:

Cash order
On-line cost companies (comparable to Allpay.internet, CertaPay, Fiserv,, XOOM, and many others.)
Wire or financial institution switch

6. Arrange your delivery choices and velocity

Immediately’s patrons count on shops to supply free delivery. To attraction to extra patrons, think about incorporating this delivery value into your price ticket. Drive much more gross sales by providing expedited delivery choices.

EBay Assured Supply

EBay Assured Supply (EGD) is a program providing consumers assured speedy supply occasions with out impacting taking part sellers.

For listings to qualify for EGD, eBay sellers should supply same-day or one-day dealing with. EBay calculates the supply date, then offers a assure to consumers that their buy will arrive on time. Analysis exhibits that consumers purchase first from retailers who ship their orders within the three days or much less promised by EGD.

To qualify for EGD, the eBay vendor should full a minimal of 100 transactions per yr and have a late-shipment charge of lower than 5%. Collaborating sellers are required to offer correct dealing with occasions and add on-time monitoring data for his or her patrons.

The increase in visibility and gross sales provided by EGD simply offsets the extra work and promptness necessities.

International Delivery Program

EBay’s International Delivery Program (GSP) is a simple approach to put your merchandise in entrance of consumers around the globe.

Sellers utilizing GSP don’t have to fret about any of the logistical particulars concerned in worldwide delivery. As an alternative, when an eligible merchandise is bought from overseas, sellers ship the parcel to eBay’s world delivery middle, situated in Kentucky, and eBay professionals do the remaining, forwarding your supply to its worldwide vacation spot and finishing all required paperwork.

Customers love this feature, not solely as a result of there aren’t any shock supply charges, but additionally as a result of clear end-to-end monitoring particulars are supplied for all shipments, letting them regulate their order all through its whole journey.

EBay sellers can choose particular person listings into the International Delivery Program or embody it of their delivery choices and coverage by default, making certain worldwide consumers obtain fast and straightforward supply of all listed objects.

7. Create your return and change insurance policies

Providing 30-day returns is a regular eBay finest follow. Although different choices can be found, this coverage is essentially the most per eBay purchaser expectations. Providing free returns can additional reassure prospects about buying with you, resulting in much more gross sales.

All of this data is offered prominently to eBay consumers—there’s no “positive print”—so work laborious to align your listings to the platform’s expectations so as to be aggressive.

8. Use Promoted Listings and Vendor Hub Promotions

Promoted Listings is an easy instrument for eBay sellers to get their merchandise observed by extra folks. It improves your placement in search to achieve extra patrons and drive extra clicks. Sellers say they’ve seen as much as a 36% improve in visibility through the use of Promoted Listings. All eBay Retailer subscribers are eligible for this service.

An eBay vendor utilizing Promoted Listings pays just for the service when an merchandise sells. Promoted Listings customers additionally take pleasure in entry to further monitoring instruments to assist them regulate campaigns and maximize gross sales.

promotions manager

Vendor Hub Promotions helps you create much more distinctive affords that transfer stock and encourage purchases. Via Vendor Hub Promotions you may present:

Reductions based mostly on order measurement
Purchase one, get one free affords
Sale occasions
Delivery reductions
Codeless coupons

What to promote on eBay: Product analysis

Just like Amazon, you may promote quite a lot of objects on eBay, from footwear and jewellery to popcorn-scented pillows (sure, it’s a factor).

Interface of eBay bestselling items.

At time of writing, eBay’s finest product classes are:

Automotive: issues like physique and exterior components and equipment; inside components and equipment; motorbike and scooter components and equipment; lighting and bulbs; air and gas supply; engines and engine components; starters, alternators, ecus, and wiring; auto electrics; and efficiency and racing components.

Clothes, footwear, and equipment: together with each males’s and girls’s clothes, in addition to ladies’s luggage and purses.

Residence and backyard: prime subcategories embody fireplaces, stoves, heating, and air con programs; inverters for renewable vitality units and different outside energy tools; and small kitchen home equipment.

Collectibles: prime subcategories embody fashionable and historic army tools and objects; rocks, fossils and minerals; and collectible knives, swords, and blades.

Enterprise and industrial: prime subcategories embody industrial automation and movement controls: PLCs and HMIs; medical, lab, and dental provides, tools, units and devices; and take a look at, measurement, and inspection tools.

Jewellery and watches: watches and watch equipment, components, instruments, and guides; classic and vintage jewellery; and unfastened diamonds and gems.

Well being and wonder: fragrances; nutritional vitamins, minerals, and way of life dietary supplements; and sexual wellness and different well being care objects.

Computer systems/tablets and networking: laptop computer substitute components; printer ink, toner, and paper; and graphics/video playing cards.

EBay is especially a platform for resellers. You’ll discover a mixture of newbie sellers and High Rated Sellers, together with professionals who spend time managing auctions, buying objects, packaging merchandise, and delivery items.

The prices of promoting on eBay: eBay charges

Vendor charges on eBay are easy. You pay two platform charges:

ebay fees

Insertion price, or itemizing price, which you pay when itemizing a product on eBay. This price applies provided that you record greater than 250 merchandise per thirty days. It’s free for informal sellers to record.

Last worth price, or the portion of gross sales eBay retains. In case your merchandise sells, you’ll pay 3% to fifteen% to eBay, relying on the product class, plus 30¢ per order.

The charges you pay rely upon the variety of listings you might have, the product class you’re promoting in, and whether or not you might have an eBay Retailer subscription.

ebay fees

The ultimate worth price relies on the overall quantity of the sale, together with the price of the merchandise, delivery worth, gross sales tax, and different relevant charges.

Your eBay Retailer subscription will even include a price, which breaks down as follows:

EBay Store subscription fees.

EBay and Shopify integration

There are a couple of Shopify apps that can assist you hyperlink your eBay retailer to your ecommerce web site. Take a look at the next:

CedCommerce eBay Integration: This app permits you to import eBay orders to Shopify; do bulk listings; record, edit, and handle merchandise; and monitor stock and orders. There’s a free plan for as much as 50 merchandise and 10 orders per thirty days, or you may improve to Bronze, with 500 merchandise and 100 orders, for $29 per thirty days; Silver, with 2,000 merchandise and 500 orders, for $49 per thirty days; or Gold, with 5,000 merchandise and 1,000 orders; for $79/month.

Codisto Amazon, eBay & Walmart: Combine your Shopify website with eBay in addition to different gross sales channels for real-time order and stock syncing. Pricing begins at $29 per thirty days for 50 orders, $59 per thirty days for 250 orders, $99 per thirty days for 500 orders, and $249 per thirty days for 1,500 orders.

Skilled Importer For eBay: This app is nice if you wish to import your eBay merchandise and pricing to your Shopify web site. It’s free to put in—pricing relies on what number of merchandise you import.

Illustration by Pete Ryan

Methods to promote on eBay FAQ

How do inexperienced persons promote on eBay?

Resolve if you happen to ought to promote on eBay.
Create an eBay vendor account.
Join eBay to your Shopify retailer.
Checklist your stock as merchandise on eBay.
Make gross sales.

How a lot does it value to promote one thing on eBay?

Insertion price, or itemizing price, which you pay when itemizing a product on eBay: This price applies provided that you record greater than 250 merchandise per thirty days. It’s free for informal sellers to record.

Last worth price, or the portion of gross sales eBay retains: In case your merchandise sells, you’ll pay round 12.55% to eBay, plus 30¢ per order.

Is promoting on eBay price it?

Benefits embody: 

Web shoppers belief eBay
You’ll be able to public sale objects versus promoting at a hard and fast worth
EBay can assist your merchandise get discovered on Google
Extra 158 million folks store on eBay
EBay affords delivery help

How can I promote on eBay without cost?

For those who’re an informal vendor and record fewer than 250 merchandise per thirty days, you don’t pay a list price on eBay. You’ll be able to pay as much as 12.55% of the overall sale worth as soon as an merchandise is bought, relying on the product class you might be promoting in.


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