Apple launches new ‘Apps by Apple’ web site selling its ‘highly effective and intuitive apps’

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Apple has quietly debuted an all-new “Apps by Apple” web page on its web site designed to advertise its personal apps for iPhone, iPad, Apple Watch, Mac, and Apple TV. The corporate highlights key apps like Messages, Pictures, Reminders, and extra – together with teasers on upcoming new options in iOS 17. and extra.

The brand new apple.com/apps web site breaks down Apple’s varied apps by class, together with:

Communication: “Apps to maintain you related.”

Creativity: “Instruments for professionals and passionate creatives.”

Productiveness: “All you’ll want to make your murals.”

Exploration: “Uncover the world and navigate it with ease.”

Leisure and House: “Sensible methods to observe, learn, pay attention, and loosen up.”

Well being and Health: “Wellness in your thoughts and physique.”

There’s additionally a “Options” part of the web site that highlights “built-in, seamless, and straightforward to make use of” issues like Siri, iCloud, CarPlay, and Continuity.

The brand new web site comes as Apple may must open the iPhone as much as third-party app shops and sideloading in Europe. The corporate additionally revealed the recognition of third-party apps over its personal apps final yr, and this new web site may function Apple’s approach of selling what it has to supply as compared.

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