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5 Content material Advertising Concepts for Nov. 2023

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Black Friday, sandwiches, elections, board video games, and a tribute to aviation are content material advertising alternatives for November 2023.

Content material advertising is creating, publishing, and selling articles, movies, or different content material to draw, have interaction, and retain clients for your enterprise.

Listed here are 5 content material advertising concepts you should use in November 2023.

1. Black Friday, Cyber Monday

Retail and ecommerce personnel have been engaged on vacation provides for months — or no less than they need to have.

 

Photo of a big screen TV in a department store

Consumers will anticipate reductions on big-screen televisions for Black Friday and Cyber Monday.

The offers began with shopping for one of the best stock at one of the best costs in order that the financial savings fall on expectant buyers like Autumn leaves in a stiff November wind.

There’s, nevertheless, nonetheless time to create Black Friday and Cyber Monday content material to help these efforts — in no less than 3 ways.

Present guides. Produce posts describing one of the best BFCM offers for varied teams, i.e., “Learn how to save huge searching for grandchildren this Black Friday.”

Highlight merchandise. Think about an article about your provider or product. For instance, an attire store would possibly tackle sustainable sourcing for the vacation season.

Use humor. For further factors, go for amusing, corresponding to a BFCM parody of kinds. 

To this final level, I requested ChatGPT to generate a Black Friday advert within the voice of humor columnist Dave Barry. Right here’s the end result:

© Dave Barry’s TV Deal Extravaganza! 8
Introducing the GINORMOUS Display screen TV for simply $99!

“+ Decision so excessive you’ll spot Wally with out making an attempt!
& Sound so actual, cooking reveals would possibly duck you!
& WiFi quicker than Uncle Bob’s repeated jokes.

®@ First 10 patrons get a magnifying glass for pixel looking! Buyer 11? Possibly some
leftover sweet. «

Doorways open post-turkey nap. Seize this bewildering deal earlier than it, like floppy disk save icons,
fades into obscurity!

DAVE BARRY’S ELECTRONIC EMPORIUM – The place humor meets electrifying offers!

Phrases apply. Uncomfortable side effects: Uncontrollable binge-watching.

You would possibly do one thing related: ask an AI device to provide your retailer’s BFCM advert copy after which share the leads to a weblog submit.

2. Nationwide Sandwich Day

AI-drawn image of the Earl of Sandwich holding a sandwich

Some people consider the sandwich received its begin with compulsive playing.

November 3, 2023, is Nationwide Sandwich Day in the USA and several other different localities.

It’s typically held that John Montagu, the 4th Earl of Sandwich, invented the useful meal in 1762. In line with some, Montagu was a British statesman and a compulsive gambler who didn’t need to go away the cardboard desk to eat. 

Reportedly, Montagu requested his valet to convey him roast beef between two slices of bread so he may eat together with his arms, starting a meals revolution. 

On your firm’s November content material advertising, let the sandwich articles and movies go forth. For inspiration, think about a latest article from Huckberry’s Journal. Huckberry is a males’s attire model with wonderful content material marking.

The article “4th Annual Thanksgiving Leftover Sandwich Competitors” is without delay prose, a video, a contest, and a recipe for a cranberry, chili, and duck sandwich on a bun.

Screenshot of the Huckberry article and video titled "4th Annual Thanksgiving Leftover Sandwich Competition."

Huckberry not too long ago revealed an article and video titled “4th Annual Thanksgiving Leftover Sandwich Competitors.”

3. Election Day

As a rule, retailers ought to keep away from political subjects. However this isn’t true for each model. The U.S. election day, November 2, 2023, could possibly be a content material advertising alternative for some companies.

Tread flippantly, know your model’s place, and think about taking a stand if it is sensible. Listed here are a few examples.

Election day content material may make sense for manufacturers constructed on political partisanship. Merchandise corresponding to Jeremy’s Chocolate and Extremely Proper Beer are supposed to be political protests, so election commentary is acceptable.

Equally, some buyers are in search of politically lively manufacturers. The web site Progressive Shopper, for instance, charges corporations based mostly on politics and encourages shoppers to “put your cash the place your values are.”

Progressive Shopper caters to shoppers who purchase from manufacturers that match their political opinions.

4. Play Monopoly Day

AI-generated picture of a father, mother, and two childrewn playing a board game

Collect the household for a recreation of Monopoly.

Within the spirit of nationwide days for absolutely anything you possibly can consider, November 19, 2023, is Nationwide Play Monopoly Day.

Whereas this present day will likely be a possibility for recreation retailers or shops promoting licensed Monopoly merchandise, nearly any enterprise may use the date to encourage participating, search-engine-friendly content material. Listed here are a couple of examples.

The historical past of Monopoly. Dive into the origins and evolution of the enduring board recreation, exploring its creation, patent journey, and varied iterations through the years.

High 10 most coveted Monopoly properties. Survey your clients or workers on their favourite Monopoly properties, then compile and current the leads to a enjoyable and visible means.

Monopoly in in style tradition. Discover Monopoly’s quite a few references, diversifications, and appearances in motion pictures, TV reveals, books, and different media.

World wide with Monopoly. Showcase varied worldwide Monopoly editions, highlighting every model’s distinctive properties and cultural diversifications. This might assist a retailer promoting travel-related gadgets.

5. Aviation Historical past Month

AI-generated picture of a large jet airplane taking off

November is Aviation Historical past Month and a possibility for content material entrepreneurs.

November 2023 is a chance to have a good time aviation historical past. This month-long commemoration is a nod to humanity’s age-old dream of flight, from the waxed wings of Icarus to the steel-clad behemoths that cruise our modern-day skies.

Aviation connects continents and brings folks nearer. Its historical past is wealthy with tales of daring, innovation, and a little bit of turbulence.

Content material entrepreneurs can harness aviation to gas their November content material technique. And also you don’t must be Boeing or Airbus to get on board. Listed here are some examples.

A kitchen provide store may publish recipes for the traditional airplane meals of the Nineteen Fifties.
A golf or fishing provide retailer would possibly produce a information to one of the best fly-in programs or streams.
An eBay store promoting outdated DVDs would possibly create a listing of aviation-themed motion pictures.

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