Google Key phrase Planner No Longer Forecasting Particular person & Advert Group Key phrases

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Google’s Advert Liaison, Ginny Marvin, confirmed on X that Google Adverts has stopped sustaining the Key phrase Planner particular person & advert group key phrase forecasting knowledge. She mentioned that “few promoting had been utilizing” them, in order that they stopped forecasting this knowledge as of the summer season.

I’m not certain if that is previous information or not, no less than, I do not suppose I lined it.

Ben Goldman posted about it saying, “Has one thing modified with the key phrase planner? Within the previous, we might have the ability to see metrics related to every key phrase (together with spend) when forecasts, however now I am solely seeing the estimates by location. Curious why this has modified, or is that this a bug?”

Ginny Marvin responded saying, “Few advertisers had been utilizing particular person & advert group key phrase forecasting in Key phrase Planner in order of this summer season we’re not sustaining these forecasts in our system. Marketing campaign-level forecasts & historic keyword-level knowledge are nonetheless accessible.”

Listed below are these tweets:

@adsliaison Has one thing modified with the key phrase planner? Previously, we might have the ability to see metrics related to every key phrase (together with spend) when forecasts, however now I am solely seeing the estimates by location. Curious why this has modified, or is that this a bug?

— Ben Goldman (@bengoldman33) September 22, 2023

Hello Ben, Few advertisers had been utilizing particular person & advert group key phrase forecasting in Key phrase Planner in order of this summer season we’re not sustaining these forecasts in our system. Marketing campaign-level forecasts & historic keyword-level knowledge are nonetheless accessible.

— AdsLiaison (@adsliaison) October 4, 2023

That is appropriate, the aggregated forecast on the marketing campaign degree.

— AdsLiaison (@adsliaison) October 5, 2023

Possibly I missed this information?

Did you utilize this knowledge otherwise you will not be lacking it?

Discussion board dialogue at X.

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